Episode 701: Leveraging Market Insights for Business Success | Camille Nicita

Leveraging Market Insights for Business Success| Camille Nicita

Did you know that humans now have a shorter attention span than goldfish? Unbelievable, right?  But according to research, our attention span has markedly decreased since the turn of the century. In 2000, it was 12 seconds. By 2015, it had shrunk to a mere 8.25 seconds.

The question now is: How does that information affect your approach to business strategy? 

When you are a company decision-maker who needs to use consumer data and insights, you’re not going to read a 200-plus page report.

Listen to my conversation with Camille Nicita, CEO of Gongos Inc., who shares how to take all that consumer knowledge and create customer-focused strategies that will give you a market advantage.

Listen to Episode 701 to learn more!

Other Resources Mentioned:

Thriving Points:

  • If you don’t like change, you’ll like irrelevance a whole lot less. – Camille Nicita
  • The market is always changing. Change is constant and will always be there and being perfect in a market that’s always changing is impossible. So focus on the small wins that you’re achieving each and every day. – Camille Nicita
  • Progress over perfection. And that requires that nurturing a spirit of knowing what you do well and what you want to keep investing in and also knowing what you don’t do too well.  – Camille Nicita

Get to Know the Guest:

Camille is the former sole owner of Gongos, Inc., a WBENC company that was named a Forbes “Small Giant” in 2020. Camille is on the board of the Insights Association, a contributing member of the Forbes Agency Council and is an official judge of the North American Customer Centricity awards. She has served as Chairperson of the Advisory Board of Michigan State University’s Master of Science in Marketing Research Program and has contributed to the University of Michigan’s Institute for Survey Research. She earned a BBA at the University of Michigan and an MBA at Wayne State University.

Connect with Camille:

About the Show:

Women Thriving in Business features candid unscripted conversations with entrepreneurs, business experts, authors, and academics aimed at contributing to business success. This weekly show provides interviews with business leaders who have built, grown, and are thriving in business. Nikki A. Rogers, host of the show, also discusses achievements, lessons learned, and advice for aspiring business owners to develop the mindset, strategies, and connections necessary to thrive in business. Whether you are just starting or you have been in business for decades, WTiB offers inspiration, strategies, and resources to help you THRIVE in business.

About the Host:

Nikki is a strategist and transformation coach who believes life is too short not to do what you love. She is passionate about helping entrepreneurs build sustainable companies and supports business leaders in developing the mindset, strategy, and connections to create thriving businesses and build legacy wealth.

Nikki is the CEO of The Bladen Group and an alumna of North Carolina A&T State University and UNC-Chapel Hill.

Connect with Nikki:

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