Episode 402: Great Writing is an Entrepreneur’s Superpower | Colonel Carla Bass

The journey of being an entrepreneur is multifaceted, prompting you with many hats to wear and roles to fulfill. A key task for successful business owners is effectively communicating your expertise and impact to stakeholders. Entrepreneurs can add value to their businesses by developing their writing skills, which will allow for improved communication of thoughts and ideas. From award nominations to grant applications to business proposals, strong writing skills are the competitive advantage that everyone can leverage with the proper training.

That’s where powerful writing comes in!

My conversation with retired USAF Colonel Carla Bass was insightful and inspiring as she illuminated the importance of great writing and the possibilities that it provides.  In her quest to “banish bureaucratic blather,” Carla provides strategies that can help you take your writing from mediocre to life-changing.  If you ever questioned the importance of writing as a business owner, this episode is for you!

Join us in Episode 402, with Carla Bass, founder of Write To Influence!, as she shares why she started the business and some of her greatest accomplishments. We dive deep into why it’s important for entrepreneurs to have effective writing skills, and how this skill is empowering and considered the “lifeblood” of organizations. Our discussion is filled with tips and word sculpting tools to help make writing your entrepreneurial superpower.

Thriving Points:

  • Powerful writing changes lives. – Carla Bass
  • It’s so gratifying to be able to empower people and improve their own lives by teaching them how to write. – Carla Bass
  • In terms of writing as painting, the more detail you add, the more it comes into focus.  – Carla Bass
  • There’s often a space constraint and you think there should be less words and it’s often about cutting out a number of words versus the sculpting aspect which is actually allowing your message to come through within the space that you have. – Nikki Rogers

Other resources mentioned:

Get to Know the Guest:

Colonel Carla Bass, USAF (Ret.) is the founder of Write to Influence!, a coaching and consulting firm focused on unlocking and nurturing the writing skills of organizations and individuals to craft compelling messages.  Writing powerfully was central to her success in the Air Force and continues to propel her work in the federal government.  Carla is the award-winning author of Write to Influence!, the creator of the virtual course, “Catapult Your Career — Write to Influence!”, and a sought-after public speaker and workshop facilitator. She teaches individuals how to leverage powerful writing to open the doors to opportunity.

Connect with Carla:

About the Show:

Women Thriving in Business features candid unscripted conversations with entrepreneurs, business experts, authors, and academics aimed at contributing to business success. This weekly show provides interviews with business leaders who have built, grown, and are thriving in business. Nikki A. Rogers, host of the show, also discusses achievements, lessons learned, and advice for aspiring business owners to develop the mindset, strategies, and connections necessary to thrive in business. Whether you are just starting or you have been in business for decades, WTiB offers inspiration, strategies, and resources to help you THRIVE in business.

About the Host:

Nikki is a strategist and transformation coach who believes life is too short not to do what you love. She is passionate about helping entrepreneurs build sustainable companies and supports business leaders in developing the mindset, strategy, and connections to create thriving businesses and build legacy wealth.

Nikki is the CEO of The Bladen Group and an alumna of North Carolina A&T State University and UNC-Chapel Hill.

Connect with Nikki:











































































































































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